Keeping your Google Business Profile (GBP) updated is vital for businesses looking to reach customers searching online. Managing it well enhances visibility, provides valuable business details, and strengthens credibility. Adding users to your GBP is a helpful way to streamline updates, especially if you have a team handling different aspects of the profile.
This guide will walk you through the reasons for adding users, the roles available, and the steps needed to invite, edit, or remove users from your GBP.
Overview of Google Business Profile and User Roles
Google Business Profile allows companies to manage their online presence on Google Search and Google Maps. With an accurate profile, your business can attract more visibility, showcase valuable customer reviews, and display essential information like hours, locations, and services.
If you’re not managing your GBP alone, adding users is an excellent way to delegate tasks. GBP has three user roles to fit various levels of access:
- Primary Owner: This role has the highest authority, with the ability to add and remove other users and transfer ownership. Each business can have only one primary owner.
- Owner: This user has access similar to the primary owner, who can edit profile details and manage users but cannot transfer primary ownership. This role works nicely for managers or trusted partners.
- Manager: Managers can edit general profile elements like business hours images and respond to reviews but cannot manage user permissions. This role is ideal for employees who handle daily tasks on the profile.
Why Adding Users to Your Google Business Profile is Beneficial
Adding users provides flexibility and helps keep your Google Business Profile up-to-date, mainly if you operate multiple locations or have various team members contributing to marketing efforts. Delegating access to trusted employees or agencies allows for timely updates, optimized visibility, and streamlined communication. For example, if you work with a marketing agency, assigning them as a Manager or Owner lets them handle GBP tasks efficiently.
Step-by-Step Guide to Add Users to Your Google Business Profile
Below are the steps to add users to your Google Business Profile and assign them the appropriate roles for their responsibilities.
Step 1: Sign In to Your Google Business Profile
First, log in to the Google account connected to your business profile. You can do this by searching for your business name on Google or accessing it via Google Maps.
Step 2: Open Profile Settings
Once you’re in the profile dashboard, select the “Menu” option. From there, navigate to “Business Profile Settings” and click “People and Access” to open the user management section.
Step 3: Add New Users
Within the “People and Access” section, click “Add.” Enter the email address of the person you wish to invite, and Google will send an invitation to that address.
Step 4: Assign a User Role
Select the role for each user—Primary Owner, Owner, or Manager—based on their responsibilities. Consider each role’s permissions to assign the correct access level.
Step 5: Send the Invitation
After choosing the role, click “Invite.” The person will receive an email invitation to join your GBP and, once accepted, can begin contributing based on their role.
How to Edit or Remove Users on Google Business Profile
If you need to change user roles or remove someone from the profile, follow these quick steps:
- Access Settings: Log in to your GBP, click “Menu,” then go to “Business Profile Settings.”
- Manage Users: In “People and Access,” you’ll see a list of users.
- Edit or Remove Users: Select a user and either change their role or click “Remove” to delete them from the profile. Note that only the primary owner or an owner can make these changes.
Benefits of Maintaining an Updated Google Business Profile
An updated Google Business Profile boosts your visibility and gives potential customers accurate, up-to-date information. Regular updates to your hours, addresses, and services improve your profile’s relevance in search results, helping your business stand out.
Adding team members or a marketing specialist to your profile enables efficient profile management and helps ensure that your business information remains accurate, current, and optimized for search engines.
